Faculty of Business

The Faculty of Business is characterised by high quality in teaching and research and offers excellent education in German and English, with accreditations from prestigious bodies such as FIBAA, ACT Association of Corporate Treasurers, and GARP Global Association of Risk Professionals. Currently the faculty offers a total of 17 degree programmes, three Bachelor's and eight Master's programmes at the City Campus in Wiener Neustadt and one Bachelor's and five Master's programmes at the Wieselburg Campus.

In all degree programmes, during the different study phases, the students are the focus of our actions. We do not stop at imparting knowledge; our practice-oriented training concept ensures that our graduates can apply what they have learned directly on the job and are consequently sought-after personalities on the labour market.

Organisational Chart

The Head of Faculty is the interface between the academic departments and the university’s management and is therefore the disciplinary and functional superior of the heads of programme, as well as departments’ and institutes’ heads. The Head of Faculty is responsible for developing and maintaining competence, research objectives and strategy in the faculty’s departments. The Head of Faculty also supports the implementation of corporate strategy into operational goals for the faculty, is the contact point for the further development of study programmes and commissions audits. The Head of Faculty manages the faculty’s personnel and teaching budget in co-ordination with management.

With almost 2,000 students and more than 100 staff members, the Faculty of Business is an important player in providing a place to study business in the Austrian universities of applied sciences sector.

The Faculty of Business relocated to the brand-new City Campus in time for the 2019 winter semester. The City Campus is located very close to the city centre and the railway station, providing excellent transport connections.

The heart of the campus, in addition to the lecture halls equipped with the latest room technology, are the laboratories at the City Campus, which offer state-of-the-art instrument-based methods, as well as a Bloomberg Room and an Experimental Lab for both teaching and research. Students and teaching staff have access to an experimental research laboratory with state-of-the-art technology such as eye tracking, virtual reality, tachistoscope, heat mapping, etc. Fully-equipped focus group rooms and a lab for conducting computer-aided experiments will also be available. The labs’ applications will be versatile and range from web analysis, website optimisation and digitalisation in the banking sector to sales and HR performance measurement and optimisation. In the Bloomberg Room, five terminals with dual monitors and Bloomberg keyboards provide access to real-time financial & economic data, news and analysis.

For innovative business ideas & business plans, students can benefit from the modern StartUp Centre with co-working space, which provides support in the realisation of projects. Another special feature will be Austria's first public scientific library, which has its reading room in a former church nave and houses over 80,000 books, 150,000 e-books, 200 journals, 27,000 e-journals and 20 electronic databases.

The Wieselburg Campus has been a think tank for marketing, sustainability, innovation, consumer science and renewable energy for more than 20 years. In the Project Workshop, the Consumer Science Center, the StartUp Center, the Product Development Lab or the Innovation Studio, students solve tasks which are set by companies. In the process, they train their interdisciplinary skills in areas such as marketing, trend research, sustainable technologies and resources, product development, user behaviour and communication.

A third multifunctional building complex was added to the university campus in 2019, allowing for more than 1,000 study places in business and technology and creating optimal conditions for a continuously increasing number of students and teachers.

Targeted promotion of excellence

The Faculty of Business has set itself the goal of promoting excellence, and actively focuses on leadership. We believe that as tomorrow's managers you will play a central role in dealing with current and future (social) challenges.

The Faculty of Business’s Leadership Excellence Programme offers selected top students an opportunity to further grow and develop their leadership skills outside of the curriculum. Building on the sound training offered within the master's degree, the Excellence Programme offers a variety of valuable educational and networking opportunities in addition to existing studies. Top speakers with expertise in business, administration, sports and culture share their accomplishments with our high-potential students in exclusive sessions. This propels the programme’s graduates into highly sought-after applicants in the job market.

Research

Research is an essential part of the Faculty of Business and is a prerequisite for the continuous development of its teaching content. Research activity enables the faculty to participate in the scientific community’s discourse, and it is the foundation for the faculty’s influence on the outside world. Our aim is to publish research findings in well-recognized journals and to be visible in public discourse via media and panel discussions.

The research is focused on relevant topics with a clear connection to the subject foci of the degree programmes and contributes to the understanding of the interplay between economic, social, ecological and behavioural factors. Important research fields include:

• Marketing, Sensory Science & Consumer Behaviour
• Responsible Leadership
• Team and organisational research
• New Working Worlds & Digital Change
• Collaborative Innovation & Intrapreneurship
• Sustainable Consumption & the Sharing Economy
• Food science: sensor technology and product/process development and optimisation

Partners

Harvard Business School
Institute for Strategy and Competitiveness

The Faculty of Business is a partner in the Microeconomics of Competitiveness (MOC) Affiliate Network, which was founded by Professor Michael E. Porter of the Harvard Business School. Faculty members regularly participate in workshops at the Harvard Business School, thereby expanding their teaching portfolios and networks. The Faculty of Business teaches the MOC curriculum, and students have access to course materials from the Harvard Business School.

ECR Austria – Efficient Consumer Response
Academic Partnership and Training

Joint work on efficient and sustainable solutions for consumers of today and tomorrow.

House of Digitalisation
Ecoplus. Niederösterreichs Wirtschaftsagentur GmbH

The Lower Austrian ecosystem for digital transformation: With the House of Digitalisation, a regional ecosystem of education, science, business and administration was implemented in Lower Austria in Spring 2018 to support companies in their digital transformation.