Specialisation
International Marketing and Sales (IMS)

The IMS specialisation focuses on improving analytical and creative skills in order to solve global business challenges. Students are trained to identify consumer trends and based on these tendencies to create strategic marketing activities.

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Highlights

  • Real-life projects
  • International Competitions (L'Oréal Brandstorm Challenge, Sales Competition)
  • Industry Cooperations (e.g.: Samsung, Henkel, UPC)
  • Open Lectures
  • Company visits
  • CIMA Qualification

Occupational Fields & Career

  • Brand / Marketing Manager
  • Marketing / Sales Controller
  • Communications Manager
  • Marketing Consultant
  • Sales Manager
  • PR Manager
  • Media Planner
  • Customer Insights Manager
  • CRM Manager
  • Digital Marketing Manager

Courses

COURSES
ECTS
Applied Selling
4
Consumer Behaviour
4
Marketing Strategy and Planning
4
COURSES
ECTS
Marketing/Sales Controlling
4
Sales Force Management
4
Strategic Brand Management
6

Contact

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Mag. (FH) Elisabeth Steiner, PhD
Head of Specialisation
+43/5/0421 2460
Eva Török Beisteiner
Mag. (FH) Eva Török-Beisteiner
Contact person for students
+43/5/0421 1320