Business Seminar

The Business Seminar is the annual networking event of the Faculty of Business at Wiener Neustadt University of Applied Sciences.

The business world and markets in particular are currently undergoing rapid change. The question is how well companies are prepared for this and can respond with new strategies to ensure their success in the future.

Main topics:

• International marketing
• Geopolitical shifts in sales markets and supply chains
• Strategies for entering new markets
• The changing real estate market
• Area of conflict: global markets - local markets
• Responsible consumption: customer orientation in new markets
• International financial reporting
• New labor markets - new personnel strategies

Program Preview

Keynote Speaker:

• Harry Gatterer (Zukunftsinstitut GmbH)
  
• Gabriel Felbermayr (Austrian Institute of Economic Research-WIFO)
  
• Judith Dobretzberger (Google Austria GmbH)
  

1st keynote: Harry Gatterer will begin his presentation with a look at future management, deciphering the interrelationships of today's complex world and deriving sound management decisions from them.

2nd keynote: In the lunchtime keynote, Gabriel Felbermayr will present his new book “Der Freihandel hat fertig” and show that international trade relations, especially between world powers, are increasingly following geopolitical strategies. For many nations dominated by small and medium-sized enterprises, such as Austria, the stakes are high.

3rd keynote: Finally, Judith Dobretzberger will shed light on the topic of “Strategic Partnerships” - how corporate strategies are changing in light of the rapid development of “Artificial Intelligence” and what Austria's role could be on this international, competitive stage.

Our webpage for the Business Seminar 2025 will be continuously updated, so stay tuned!

Registrations are expected to be possible from January 2025.