FACULTY EVENTS

Business Seminar

Name: Business Seminar
Start: 2025-05-09T08:00:00+02:00
End: 2025-05-09T17:00:00+02:00

09. May 20258:00 AM - 5:00 PM

City Campus, Schlögelgasse 22-26, 2700 Wiener Neustadt

"New Markets - New Strategies"

The Business Seminar is the annual networking event of the Faculty of Business at Wiener Neustadt University of Applied Sciences.

The business world and markets in particular are currently undergoing rapid change. The question is how well companies are prepared for this and can respond with new strategies to ensure their success in the future.

Main Topics:

International marketing
Geopolitical shifts in sales markets and supply chains
Strategies for entering new markets
The changing real estate market
Area of conflict: global markets - local markets
Responsible consumption: customer orientation in new markets
International financial reporting
New labor markets - new personnel strategies

Program 2025*

Keynotes

"Future Management - the future needs systemic action" - Harry Gatterer, (Zukunftsinstitut GmbH)
„Der Freihandel hat fertig“ - Gabriel Felbermayr (Österreichisches Institut für Wirtschaftsforschung-WIFO)
The Economic Opportunity of (Generative) AI for Austria - Judith Dobretzberger, (Google Austria GmbH)

Panel Presentations

Die Digitalisierung im Immobilienvertrieb - Alexander Scheuch (Rustler Immobilientreuhand GmbH)
Was macht eine Marke zu einer lokalen Marke? - Roland Schroll (Universität Innsbruck)
Nachhaltigkeit in der HR-Strategie: Wie innovative Ansätze die Retention stärken - Katarina Roder (ÖBB Infrastruktur AG)
Circular Economy: Neue Wege für nachhaltige Geschäftsmodelle - Ursula Ploll, Reinhard Herok (Fachhochschule Wiener Neustadt)
"Rechtliche Herausforderungen bei der Erschließung neuer Märkte" - "Wissenswertes kompakt - Von A wie Arbeitsrecht bis Z wie Zollrecht" - Clemens Egermann (Barnet Egermann Illigasch Rechtsanwälte GmbH)
Unternehmenskultur als Strategie - Herbert Strobl (Executive Coach | Management Consulting, Konfliktlösung)
"New Business Development: Methode und Case Study" - Martin Pattera (MYLES Strategy & Innovation GmbH)
"Was bedeutet die Präsidentschaft Donald Trumps für den Wirtschaftsraum Europa?" - Gerald Eibisberger (PwC Österreich GmbH)
"Herausforderungen bei der Steuerung neuer Geschäftsmodelle bei Media Markt Österreich" - Eva Posan (Media Markt Österreich)
Nachhaltigkeit trifft Finanzen: "Erfolgsstrategien für die Transformation von Unternehmen" - Nicole Wosak, Günther Hirschböck (KPMG Austria GmbH)
Künstliche Intelligenz als Treiber für neue Märkte und Strategien - Leonhard Schmidt (Deloitte Österreich)
M&A in einem globalen Umfeld: Chancen und Risiken - Ewald Pistolnig (Deloitte Österreich)
Nachhaltige Weltwirtschaft? - Matthias Koderhold (Arbeiterkammer NÖ)
English language panels: Join our dynamic English workshops led by international experts from FHWN’s global partner university network. Centered on the theme "Global Business – Navigating a World in Motion," each session delves into a different aspect like innovation, diversity, interculturality, and more.

*subject to change without notice

Tickets

The ticket prices include the costs for catering on the day of the event (snacks during breaks, drinks, lunch buffet). The ticket prices include 20% VAT.

Regular ticket price	€ 150,-
Partners**	€ 100,-
FHWN students incl. catering	€ 25,-
*Employees of FHWN cooperation companies and event sponsors of the business conference, external speakers*

Registration

Arrival/ parking facilities

All information on arrival and parking facilities

Your Host

Priv.-Doz. Dr. Thomas Leoni, MA

Head of Faculty of Business

+43/5/0421 1317

thomas.leoni@fhwn.ac.at

Professional Management

Univ.-Doz. Dipl.-Psych. Dr. Ralph Sichler

Head of Institute of Management & Leadership Development

+43/5/0421 1321

ralph.sichler@fhwn.ac.at

Contact

Jennifer Tiefengraber

Organisationsassistentin Faculty of Business

+43/5/0421 1314

jennifer.tiefengraber@fhwn.ac.at

That was the Business Conference 2024

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Guest Speakers

Judith Dobretzberger

Judith Dobretzberger has been with Google for more than 10 years and has held various roles in different Google offices in Europe. In her current role as “Strategic Partnerships & Startups Lead”, she leads strategic partnerships with companies and organizations to drive innovation and growth.

Clemens Egermann

Clemens Egermann is a lawyer and founding partner at Barnert Egermann Illigasch Rechtsanwälte GmbH and an honorary professor at an Austrian university of applied sciences.

Gerald Eibisberger

Gerald Eibisberger is an Austrian auditor and tax advisor who has been with PwC since 2004 and heads the Deals division. Deals comprises the areas of Transaction Services, Mergers & Acquisitions (M&A), Business Valuation & Modeling, Restructuring and Crisis Management as well as Financing.

Gabriel Felbermayr

studied economics and commercial sciences in Linz and completed his doctorate at the European University Institute in Florence. Scientific activities and professorships at several international universities, 2010 to 2019 he was head of the ifo Center for International Economics, 2019 to September 2021 President of the Kiel Institute for the World Economy.

Harry Gatterer

Harry Gatterer is Managing Director of the Zukunftsinstitut and is constantly on a journey of discovery: of possible futures, new methods and strategies. He links social trends with business decisions and is an expert in identifying potential, recognizing its strategic impact and exploiting it.

Reinhard Herok

Reinhard Herok is a lecturer and research assistant at the Institute for Sustainability at the University of Applied Sciences Wiener Neustadt with experience in marketing, sustainability management, corporate communications and training.

Günther Hirschböck

Günther Hirschböck is a partner at KPMG, head of the Department of Professional Practice and has almost 20 years of experience in auditing annual and consolidated financial statements in Austria. The current focus of his work is on advising on special issues relating to the application of international accounting standards.

Matthias Koderhold

Matthias Koderhold studied economics at the University of Vienna and is an economics consultant in the economic policy department of AKNÖ. His areas of focus include distribution issues (income and wealth), the climate crisis and socio-ecological transformation as well as labor markets.

Martin Pattera

Martin Pattera has been a leading figure in the fields of innovation and growth for over twenty years. As managing partner of MYLES Strategy & Innovation GmbH, he brings extensive industry expertise in the fields of medical technology, information technology, mechanical engineering, mobility and construction.

Ewald Pistolnig

With more than 20 years of professional experience in the finance industry and as a proven M&A expert as a director at Deloitte, Ewald Pistolnig brings extensive knowledge and exciting insights from the world of M&A with him.

Ursula Ploll

Ursula Ploll is a lecturer and research associate at the Institute for Sustainability at the University of Applied Sciences Wiener Neustadt and has experience in social science research in the field of sustainable development, behavioral research and (social) transformation processes.

Eva Posan

Eva Posan is CFO at MediaMarkt Austria. She has more than 20 years of retail experience, has been with the MediaMarkt Group since 2018 and has worked abroad for the past 5 years. In her role, she has been responsible for the figures at Austria's largest consumer electronics retailer as well as the Legal, Real Estate, IT and Business Process Management departments since October.

Katarina Roder

Katarina Roder is Head of the Human Resources Development and Culture Department at ÖBB Infrastruktur AG (approx. 18,500 employees). She has many years of experience in learning & development, organizational and leadership development, talent acquisition and diversity & inclusion.

Alexander Scheuch

Alexander Scheuch is Managing Director of the renowned real estate services company RUSTLER Immobilientreuhand GmbH and, together with his team, manages properties and clients throughout Austria in the asset classes of investment, commercial, rental apartment buildings and condominiums.

Leonhard Schmidt

Leonhard Schmidt has extensive professional experience from his position as Senior Manager in the Audit & Assurance division at Deloitte. He is head of the Audit Data Analytics Community, in which the use and verification of artificial intelligence is of central importance.

Roland Schroll

Roland Schroll is Assistant Professor of Consumer Behavior and Digital Marketing at the University of Innsbruck. His main area of research is the humanization of products and brands.

Herbert Strobl

As an executive coach and leadership development expert, Herbert Strobl advises and supports companies in strategy development and implementation. He focuses on organizational and leadership culture in change management and team development processes.

Nicole Wosak

Nicole Wosak is a manager at KPMG and an employee in the Department of Professional Practice. The current focus of her work is advising on special issues relating to the application of international and national accounting standards.

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Business Seminar

Program 2025*

Tickets

Registration

Arrival/ parking facilities

Sponsors

Your Host

Professional Management

Contact

That was the Business Conference 2024

Related Events

Judith Dobretzberger

Clemens Egermann

Gerald Eibisberger

Gabriel Felbermayr

Harry Gatterer

Reinhard Herok

Günther Hirschböck

Matthias Koderhold

Martin Pattera

Ewald Pistolnig

Ursula Ploll

Eva Posan

Katarina Roder

Alexander Scheuch

Leonhard Schmidt

Roland Schroll

Herbert Strobl

Nicole Wosak

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