City Campus Wissensturm
Mag. Dr.

Michael Penkler

122488 m jpg quality100maxheight1080
Mag. Dr.

Michael Penkler

Position

Lecturer / Researcher Institute of Market Research & Methodology

Location

City Campus Wiener Neustadt
Schlögelgasse 22-26
2700 Wiener Neustadt
122488 m jpg quality100maxheight1080

Research Activities

  • Under pressure – the final chapter

    A study with on the comparability of differently generated blood pressure measurements, while simultaneously assessing an intervention to enhance learnability in performing the measurements.

  • Das Wissen der Marktforscher*innen

    The market research industry has been undergoing a period of transformation for some time. In this qualitative research project, we will examine what kind of knowledge is generated in market research, how it is assessed and marketed, and how it circulates and is used within companies.

  • Persönlichkeitsentwicklung

    In diesem qualitativen Forschungsprojekt wollen wir untersuchen, welche Bedeutung „Persönlichkeitsentwicklung“ für Studierende der FHWN hat und welche Praktiken sie betreiben.