The Faculty of Business is characterized by high quality in teaching and research, with a study program in German and English that has been recognised with prestigious quality seals (such as ACT Association of Corporate Treasurers and GARP Global Association of Risk Professionals). Currently we offer a total of 18 degree programs: Three Bachelor's and nine Master's degree programs are located at the City Campus in Wiener Neustadt, one Bachelor's and five Master's degree programs at the Wieselburg Campus.
Students are the focus of our activities in all degree programs and the various phases of study. We do not stop at imparting knowledge; our practice-oriented training concept ensures that our graduates can apply what they have learned directly in the workplace and are highly attractive on the job market.
With almost 2,000 students and more than 100 employees, the faculty is one of the most important players in the field of business studies within the Austrian university of applied sciences sector.
Bachelor Study Programs
- Business Consultancy International (EN), full-time, City Campus
- Journalismus & Unternehmenskommunikation (DE), full-time, City Campus
- Produktmarketing & Projektmanagement (DE), full-time, Campus Wieselburg
- Wirtschaftsberatung (DE), full-time/ part-time, City Campus
Master Study Programs
- Audit & Steuerberatung (DE), part-time, City Campus
- Business Consultancy International (EN), full-time, City Campus
- Business Development & Sales Management (DE), part-time, City Campus
- Consumer Research & Data Driven Marketing (DE), part-time, City Campus
- Controlling & Business Intelligence (DE), part-time, City Campus
- E-Commerce (DE), part-time, Campus Wieselburg
- Green Marketing & Nachhaltigkeitskommunikation (DE/EN), part-time, Campus Wieselburg
- Immobilienmanagement (DE), part-time, City Campus
- Lebensmittelproduktentwicklung & Ressourcenmanagement (DE), part-time, Campus Wieselburg
- Personal, Organisation & Strategie (DE), part-time, City Campus
- Business Innovation & Brand Experience Marketing (DE), part-time, Campus Wieselburg
- Strategisches Marketing & Kampagnenmanagement (DE), part-time, Campus Wieselburg
- Sustainable Finance & Digital Transformation* (EN), part-time, City Campus
*subject to accreditation by AQ Austria
The Head of the Faculty of Business is the interface between the academic departments and the university management and therefore the disciplinary and technical supervisor of the heads of degree programs, departments and institutes. It is responsible for maintaining and developing the faculty's areas of expertise, research priorities and strategy. It also supports the faculty management in translating the corporate strategy into operational faculty goals and is the point of contact for the further development of study programs, initiating curricular revision processes. It manages the faculty's personnel and teaching budget in coordination with the management.
Organization
City Campus
In fall 2019, the Faculty of Business moved into the new City Campus on the site of the former Carmelite monastery in the heart of Wiener Neustadt. The campus is located in the immediate vicinity of the main square and close to the train station, providing optimal transport connections.
At the heart of the campus are the lecture halls equipped with the latest room technology and the laboratories, where state-of-the-art equipment, a Finance Intelligence Lab and an Experimental Lab are available for teaching and research. Students and teaching staff have access to an experimental research lab with state-of-the-art technology such as eye tracking, virtual reality, tachistoscopy, heat mapping, etc. There are also fully equipped focus group rooms and a lab for conducting computer-aided experiments. The applications are diverse and range from web analysis and website optimization to digitalization in the banking sector and the measurement and optimization of performance in sales or HR. In the Finance Intelligence Lab, five terminals with dual monitors provide access to the Refinitiv/LSEG Workspace with extensive financial and economic data, news, analyses and productivity tools. The Multimedia Lab & Video Studio offers extensive camera and audio technology, video direction, storage and eight top-equipped MAC editing workstations.
For innovative business ideas and business plans, students can benefit from the modern StartUp Center with co-working space, which provides support in the realization of projects. Another special feature is Austria's first public academic library, which has its reading room in the nave and provides access to over 80,000 books, 150,000 e-books, 200 journals, 27,000 e-journals and 20 electronic databases.
Campus Wieselburg
The Wieselburg campus has been a think tank for marketing, sustainability, innovation, consumer science and renewable energy for more than 20 years. The infrastructure is constantly being developed and includes a large number of laboratories equipped with the latest equipment to support students and staff in their research and practical work.
In the Project Workshop, the Consumer Science Center, the StartUp Center, the Product Development Lab or the Innovation Studio, students solve tasks set by companies. They train their interdisciplinary skills in areas such as marketing, trend research, sustainable technologies and resources, product development, user behavior and communication. The newly designed E-Commerce Lab offers working stations for e-commerce projects, eye-tracking, VR glasses, system cameras and much more.
A third multifunctional building complex was added to the university campus in 2019, providing more than 1,000 study places in business and technology and creating optimal conditions for a continuously increasing number of students and lecturers.
Research & Development
Research is an essential core of the Faculty of Business' identity and a prerequisite for securing state-of-the-art teaching. With its research activities, the faculty participates in the scientific community and provides the foundation for its external impact. The aim is the publication of research results in recognized journals and visibility in public discourse via the media and public events.
The research is focused on relevant topics with a clear connection to the main subject areas of the degree programs and contributes to the understanding of the interplay of economic social, ecological and behavioral factors. Important fields of research are:
Highlights
The Faculty of Business stands for innovative teaching, practical research and strong partnerships. State-of-the-art infrastructure and forward-looking collaborations offer our students and staff an inspiring environment for further development and success.
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