L'ORÉAL Brandstorm Challenge 2017
M_BCi Team en route to Paris
After their great success at the National Final, the Marketing students of the M_BCi programme, Jana Schvarczová, Elena Wetzel and Hanna Yelistratova, prevailed against their tough competitors in the Regional Finals. They participated in an online qualification and had to convince L’ORÉAL top-managers of their idea Mixology for the brand Men Expert.
Due to their outstanding performance, the team qualified for the global finals of the L’ORÉAL Brandstorm Challenge competing against teams from all over the world. We keep our fingers crossed one more time for the World Finals at the L’ORÉAL headquarter in Paris this June!
Exemptions for BBCi Graduates
As of 1st September 2017 all BBCi graduates will receive exemptions from the Chartered Institute of Management Accountants (CIMA) qualification up to the Certificate Level. We are the first and only University in Austria with this accreditation. These exemptions allow you to sit only one exam from 4 to receive the CIMA Certificate in Business Accounting and hold the designatory letters CIMA CERT BA. Alternatively you can take all 4 exemptions and proceed directly onto the CIMA Operational Qualification.
CIMA is the world's leading and largest professional body of management accountants and is one of the most relevant qualifications for your future business career. It has been designed to blend management accounting and business focused subjects to ensure our business graduates are equipped with the skills and knowledge required to make well-educated decisions. This qualification makes you more marketable as a potential employee and will open up a variety of global career roles. Having a CIMA certificate instantly makes your CV stand out from the crowd.
|“We are delighted to form a partnership with the University of Applied Sciences. It is very exciting as it's the first for CIMA in Austria and a unique opportunity for students on the programme to fast track into CIMA and gain an additionaly certification and enhance their employability globally. " |
Jason Nye, Manager, Student Recruitment — Management Accounting, AICPA, CIMA
Study Trip 2017
MBCi in New York
"During our MBCi study trip we experienced the impressive business world of Manhattan, NY. We were a group of 16 students who chose the Big Apple as their destination for various reasons. The companies we visited were as diverse as New York City itself – from small and newly founded companies like Story and WeWork, to the Austrian Chamber of Commerce, which gave us an overview of the business prospects in New York, to renowned international companies like the Boston Consulting Group, Bloomberg and Red Bull.
At the sustainable marketing company Vertic we had the honor of meeting the CEO personally, and Douglas Elliman, the biggest mortgage broker in New York, offered us the unique possibility to attend an actual sales meeting with its business partners. A guided tour of the United Nations Headquarters was an incredible opportunity for us as well as a visit to the New York Stock Exchange, where we attended the ringing of the closing bell.
Besides company visits we really enjoyed exploring this great city: strolling around Central Park, window shopping on Fifth Avenue, shows on Broadway, enjoying the spectacular view from Rockefeller Center and rooftop bars and visiting sights, museums and memorials. We made the most of the time we had and got to know a metropolitan city that is as international and culturally diverse as we, the students of BCI, are ourselves."
Nina Schmiedt, MBCi15
MBCi in Dublin
"What could be the incentive for a study trip to Dublin? The tech companies? The bustling downtown? Perhaps the finance district where large foreign investment is processed? Or perhaps we all just wanted to visit the Guinness Brewery and drink Jameson in the pubs. Whatever the reason that a member of our group of 9 had for choosing Dublin, we would discover that there were still many more reasons.
The similarities between Austria and Ireland are not apparent at first. It would be easy to overlook that they both have younger sibling type relationship with very powerful economies. Or that they are very similar in size. Or that they are both seen as gateway countries by foreign investors. The companies chosen by our professor told a story about Ireland’s business history, its goals, how it would get there and how Austria played a role. We kicked off history properly with a tour and a pint at the 250-year-old Guinness Brewery. At the Department of Foreign Affairs and Trade we learned about Ireland’s successful efforts to attract foreign investment and how it handles that investment now that it’s coming in.
The Allied Irish Bank taught us not only about the amazing benefits that came with becoming connected to the rest of the world, but also about the very real impacts of a financial crisis that begins abroad. The bank was going through a drastic overhaul and we were given a peak into this transition. At the Dublin Institute of Technology, we met fellow students that were ready to take on this new and improving economy. And at Google, we saw an employee-friendly, expansive campus for those working to make the world’s information accessible. Putting the whole trip into context was our meeting with Advantage Austria. There we learned about relationships, trade, and similarities between Ireland and Austria. We learned how we could get involved and the benefits of working with Ireland as an Austrian partner.
As our groups wandered the old cobblestone streets we could better understand the infrastructure that had created a place where tech and foreign investment converge with a rich history. We explored, we learned and we saw business from a brand-new perspective. The 2017 Study Trip to Dublin was a truly captivating experience."
Adam De Anda, MBCi15
L'ORÉAL Brandstorm Challenge 2017
M_BCi Team won the Brandstorm 2017 National Final
Our team IMEX won the national final with an innovative idea for the brand Men Expert while competing against teams from all over Austria. The event took place on the 6th of April 2017 in Vienna, where among others FH Wien, FH Krems, WU Wien, TU Graz were represented.
We congratulate our BCi Master students Jana Schvarczová, Elena Wetzel & Hanna Yelistratova on this great success. Their outstanding concept Mixology -an online application- was developed within the scope of their specialisation - Marketing Analytics. We keep our fingers crossed for the regional finals, hoping that our three motivated students can fly to Paris to the world finals in June 2017.
BCi Career Day 2017
The third BCi Career Day took place on the 9th of March 2017. The primary goal of this special event is to provide BCi students with an insight into the various career opportunities they can seize in the future by specialising in one of the three majors the Bachelor programme offers. In order to help them decide, we invited BCi graduates and other professionals currently employed in global management positions at companies like UBER, Red Bull, diego5, and FlixBus.
|International Accounting and Finance||International Marketing and Sales||International HR & Management|
|Sebastian Posch, MA, Erste Group Bank AG||Christoph Poropatits, BA, diego5 studios GmbH||Ing. Mag. Monika Maria Wiesner, Shire|
|Stefan Vincenz, BA, ISK Wien||David Kratky, MA, UBER||Nicole Narjes, MSc, FlixBus|
|Lorena Vukas, MA, Red Bull GmbH||Tea Stricevic, MSc, Bestseller Handels||Christian Holzer, BA; Former with:step2solution|
The guest speakers were welcomed with packed lecture halls of interested students. In their presentations, the speakers shared their success stories and informed the students about their experiences, and about the skills that are required in their professions.
We hope that this special event will contribute to the successful future of our students.
As part of the course Strategic Brand Management and Integrated Marketing Communication, our BCi students had the task to come up with product innovation ideas for the brand tetesept. The final presentations took place on the 2nd of December, where students presented their ideas in front of the Marketing Manager of Merz Consumer Care Austria Gmbh, Mag. Elmar Kratzer, and the Brand Manager Sonja Fritsch, MA.
All the teams did a great job bringing new life for a rather mature brand, but the winning team introduced a new product line - tetesept: ACTIVE. Their outstanding idea, creative implementation, as well as fit with the overall tetesept brand, convinced the judges and they were awarded first place.
L‘Oréal Brandstorm Campus Finals
Every year our students are motivated to participate in the international L’Oréal Brandstorm Competition. This year was no different. Six team presented their strategy for the 2017 challenge: DISRUPT MEN’S GROOMING WITH LIFE-CHANGING INNOVATION, at the Campus finals which took place on the 24th of November, at FHWN.
The judges consisted of Jasmin Buchta, Recruitment Manager at L’Oréal Austria, Amelie Wanke, Business Leader for Skincare L’Oréal Austria, Dr. Brigitte Bojkoszky, external lecturer, and Virginia Grögl, BCi Programme Associate. The judges were impressed by all hard efforts, analysis, and creative ideas, however only one team can represent our university - the winning team IMEX (M_BCi students Jana Schvarczová, Hana Yelistratova, and Elena Wetzel).
We congratulate the team IMEX and wish them all the best for their performance at the national finals!
Opening Event 2016
This year students from 34 different countries started the BCi Bachelor and Master’s programme, which shows how international the programme is. Our Opening Event took place on the 2nd of September, where students had the chance to mingle and get to know each other. During the parade of nations, they presented the main national customs and landmarks of their home country.
Welcome on board students!
We wish you a great and successful time at our University!
Graduation Ceremony 2016
We are very proud of the graduating class of B_BCi13 & M_BCi14, whose graduation ceremony took place on the 25th of June 2016.
All the best for your future careers!
|Bachelor year group B_BCi13|| ||Master year group M_BCi14|
MBCi supports Licht für die Welt
MBCi Student Gets Creative to Increase Brand Awareness for Licht für die Welt
As part of their Applied Marketing Research course, our BCi Master students have investigated the brand awareness of Licht für die Welt, a non-profit organization that stands up for the rights of people with visual disabilities. With this, MBCi student Christel Gaño created a campaign video to increase people’s awareness of the organization. We congratulate her on the great results!
For the video check out the FHWN Facebook site here.
You can find important information about Licht für die Welt as well as possibilities to help such as volunteer work or donations in their website: www.licht-fuer-die-welt.at
L‘Oréal Brandstorm National Finals 2016
The National Finals of the L’Oréal Brandstorm competition culminated on the 25th of May in Vienna. Team Storm, consisted of MBCi students Kamila Horakova from Slovakia, Olha Bondarenko from Ukraine, and Luis Recinos from Guatemala, represented the FH Wiener Neustadt.
Out of the 46 teams who participated in Austria they were one of the 6 teams who made it to the National Finals. They were tasked to conceptualize a digital marketing strategy for La Roche-Posay to target the 15-25 year old segment. Furthermore, they had to come up with an innovation that will address the next LRP generation.
Although Team Storm was not chosen to go to Paris, we are still very proud that they made it to the finals and did such a great job.
CAPSTONE PROJECT 2016
MBCi14 Students Shine as Junior Consultants in Capstone Projects
A lot of praise and applause from high-level business representatives was given last week at the Final Capstone Event to the MBCi14 master´s students for the professional consulting services provided in the Capstone projects.
Students from 16 nationalities with backgrounds in Marketing & Sales and Finance & Accounting, took on the role of junior consultants for one semester to work on exciting real-life business projects. In the course of the projects, students developed new market entry strategies, evaluated crowdfunding options in the UK, or identified possibilities to optimize sales channels.
The Capstone clients came from a broad range of industries and included innovative start-ups well as established, global companies. Recommendations were presented in detail to senior company representatives which provided an opportunity for students to build and nurture important business relationships.
In addition to the final reporting to the clients, students also had to demonstrate their ability to pitch their comprehensive projects in a short presentation. A jury then chose the 2016 Capstone winner - Team Siemens (Marek Plieštik, Ondrej Cap, Aliaksandra Harokhava, and Liubov Savchenko) for their project “Strategy Development for Increasing E-commerce Sales”.
The Capstone project is a compulsory course in the fourth semester of the FHWN Master´s Programme in Business Consultancy International. It was in cooperation with the Accent Gründerservice GmbH located in Lower Austria.
CLICK HERE FOR THE PICTURE GALLERY
|Siemens (CAPSTONE WINNER 2016) ||Strategy Development for Increasing E-commerce Sales |
|Helga ||Development of an Entry Strategy into the US Market|
|ags92||Market Analysis of the Austrian Baby Care Segment|
|TIPCO||SAP HANA Implementation|
|BIOBLO||Analysis of the German Kindergarten Market in the B2B Segment|
|ELK Fertighäuser||Assessing Crowdfunding in the U.K. as a Potential Refinancing Option |
|Kapsch CarrierCom ||Market Assessment of Spanish Public Transportation|
|dieNikolai||Assessment of Distribution Channels for Natural Cosmetic Products|
STUDY TRIP 2016
BCi GOES HONG KONG
As part of their 4th semester curriculum, 12 students of the Master-Program Business Consultancy International went on a 10-day study trip to Hong Kong in mid-March. Together with two BCi faculty members, FH-Prof. Robert Pichler and Dr. Karin Dobernig, they visited a total of 14 organizations, ranging from successful start-ups such as the digital marketing agency Fimmick or The CompareAsiaGroup, over globally operating businesses such as the advertising agency Leo Burnett, Raiffeisen Bank International, CK Hutchison and RedBull, to the Hong Kong Stock Exchange, governmental institutions such as InvestHK as well as the renowned Hong Kong Polytechnic University. Throughout the trip, students gained insights into a culturally unfamiliar business environment, engaged in networking with high-level company and government representatives and immersed themselves in the vibrant, dynamic, and yet charming atmosphere of the city.
Here you can view pictures of the study trip to Hong Kong.
BCi GOES BERLIN
17 master students of Business Consultancy International programme visited 10 companies in Berlin from March 14 to 17, 2016. They did not only get the chance to visit big firms, but also immerse themselves into the growing start-up scene of the city. Bigger companies included Axel Springer, Deutsche Bank, SAP, Deutscher Sparkassen und Giroverband, and Berlin Börse, while the start-ups consisted of Remerge, Twago, Deutsche Wirtschafts Nachrichten, as well as accelerator Start-up Bootcamp. The meetings involved insightful presentations, interactive discussions, and good networking opportunities.
Apart from the company visits, the students also had the opportunity to know more about the German culture, particularly the rich history of Berlin. One of the organized touristic activities was the visit to the German Bundestag. With Berlin’s diverse culture, laidback lifestyle, and iconic sights, the students definitely enjoyed the irresistible charm of the city.
Here you can view pictures of the study trip to Berlin.
|Students at the Hong Kong Stock Exchange|| ||Students at Deutsche Bank in Berlin|
Second Successful 'BCi Career Day' 2016
After last year’s successful evening, the second BCi Career Day took place on the 3rd of March 2016. The main goal of this exciting event is to support BCi students’ career choices and to provide them insights from today’s business world.
BCi alumni and other experts, currently employed in management positions came to the FH to share their personal experiences. The guest speakers were leading professionals in different business fields covering:
|International Accounting and Finance||International Marketing and Sales||International Human Resources & Management|
|Stefan Nolte, M.A., Solabolic||Antonio Marques-Perez, M.A., Samsung||Mag. (FH) Nicolai Sinik, Billa AG|
|Begimai Tchoroeva, M.A., Independent Oil and Gas Consulting Company||Alexander Zimm, M.A., Henkel||Mag. (FH) Christian Hadler, karriere.at|
|Robert Fric, M.A., Erste Group Bank AG||Verena Bibaritsch, M.A., Kapsch CarrierCom AG||Barbara Schaumueller, M.A., windwerkstatt|
In their presentations the speakers shared information about their former career steps, responsibilities of their current position, and about the various skills required to excel in the certain business area. During the event students had the chance to listen to the professionals, and learn about the different career options while networking with the guest speakers.